Passionate about design, psychology, and bringing ideas to life.

As a Lead UX and UX Manager in Canada with nearly 9 years of experience, I embrace servant leadership, fostering innovation, and teamwork. I lead by example, value every team member's input, and focus on applying new ideas through research, effective design processes, and user feedback for outstanding results.

Leading with Empathy: Shaping the Future of User-Centric Digital Innovation

In crafting digital products, my diverse background in design, communication, and strategy guides me to not only make products that are sensible but also communidate effectively. With a servant leadership approach, I prioritize empathy and collaboration, ensuring our team's collective wisdom shapes each product. This approach not only meets user needs but also drives business success through satisfied users.

Recognition

Experience

I began my professional journey as an international journalist and research strategist, traversing over 40 countries and collaborating with individuals from North America, Africa, Europe, and Asia.

After graduating from MBA program in 2015, I transitioned to the UX domain while working with UBS, a Swiss bank. Since then, my growth as a UX professional has been continuous. I've contributed systematic and precise research and designs across diverse industries, including Consultancy, Financial Services, Healthcare, Construction, to Real Estate, spanning both B2B and B2C domains.

Additionally, I hold the role of Co-founder at - Sassy Technology, a tech design studio based in Canada and Japan. Engaging with this venture adds a personal fulfillment dimension to my professional journey.​

Educational background

Design workshop

Want to chat? Hit me up on Linkedin, Messenger or drop me an Email.